Shape Your Curves

Because your curves deserve to be iconic

Our Role in Your Fit Journey

We bring fitness to your home with easy-to-use equipment designed to help you lose weight, stay fit, and improve your overall look. Your journey to a healthier, stronger, and more confident self starts here—with support and tools that make every step simple and effective.

Fitness equipment

Shapewears

Body Massager

Hot Selling

Pilates Ring

PILATES RING

Pilates Ring – Lightweight, versatile fitness tool designed to tone arms, thighs, and core. Perfect for resistance training, improving posture, and enhancing flexibility at home or in the gym.

OUR STORY

The Curve Co started in 2023 with a simple vision – we noticed that many women and girls struggle to find time to go to the gym because of their busy office, home, and school schedules. So, we launched The Curve Co to help them take care of their fitness from the comfort of their home. We started from our home in Lajpat Nagar, and in 2025, we decided to go online to reach women everywhere. Earlier, we sold fitness, weight-loss, shapewear, and equipment offline — now everything is available online.